Full Service Marketing In Action

Fear Factory - Salt Lake City, UT

When Full Service Brings Big Value

Fear Factory, located in Salt Lake City, UT, was already known as one of the most well-known, highest-attended and absolutely amazing haunted attractions in the U.S., long before working with FearWorm. But once partnered with FearWorm, even greater things started to happen.

Our Charge: To Make A Big Event Even Bigger

How do you take a high-performing top attraction and make it even stronger? You have to
look at every aspect of the business and see how you can incrementally grow.

Full-Service Success With FearWorm

That’s where FearWorm came in. We took a holistic approach to marketing with Fear Factory. First, analyzing what was working and how we can make that stronger. Second, looking for opportunities to add value to pieces that could use the help. Third, discovering new ways to grow the Fear Factory audience, attendance, and sales opportunities. All of this through strategic consulting, creative, digital and traditional media.

“Our measurable outcomes greatly increased when we first started using FearWorm. Now that we use them for nearly everything, we’re seeing increases we never thought possible, allowing us to fine tune our multifaceted marketing strategies!”
- Spencer Terry, Fear Factory SLC

How Do You Consult Experts?

The crew at FFSLC are all pros…they totally know what they are doing,
from branding to social media to putting on an incredible event. So how do
we consult with this group? Its all about putting great minds together.
The Fear Factory team coupled with our experience allowed us to brainstorm
and come up with ideas to take it to another level, and in 2020 to manage our
way through a pandemic. We’d say that FFSLC really lead the industry in
figuring out how to open, operate and make money in 2020. They were
actually one of the first to hold a ticketed event that year and were
more than happy to share their experiences with the haunt
industry. From timed ticketing to managing que lines and
crowd control to building a safe event, our teams
together created best-in-class solutions.

Website Design and Dev

One thing Fear Factory really needed was a new web site – one that converts leads, is on-brand, has a great User Experience, and is FAST. So we built and developed a new site for Fear Factory that produces results. Check it out at www.fearfactoryslc.com. Check out them load times!

Digital and Social Media

The Fear Factory team already did a pretty good job with their digital
media, and definitely a good job on social. In fact, they are likely the
leading haunted attraction when it comes to TikTok. But here’s where we
added value – with social media ideas, TikTok advertising in addition
to their organic videos, Snapchat, a huge increase in search marketing
results, and all the latest digital targeted advertising available. As an agency,
we were able to avoid common fraud you find in third party
digital marketing. We were also able to tap into geo-targeting and
cross-platform targeting that the Fear Factory team was not using
previously to working with FearWorm.

Once again, our combined teams took their digital marketing to a new level.

Bring On The FearWorm

One of the first things we did working with Fear Factory was to introduce one of our signature "FearWorms". You know, it's like an earworm that gets stuck in your head, only it’s a "FEAR" worm! This signature branding concept is used by Fear Factory cross-media – in radio, videos, social media – to perpetuate and grow the FF-SLC brand and get stuck in the brains of people throughout Utah!

Watch The Factory Come Alive
The Results

We helped to make a top-haunted attraction increase attendance and brand recognition (as well as market dominance) year after year. The only thing harder than growing audience is growing an audience that is already large by large percentages! The combination of Fear Factory SLC’s amazing ownership and in-house team with our digital savvy, buying power, and creative prowess led to results our entire team (FearWorm and Fear Factory) can be proud of.

We are truly a team in this partnership – adding services each year, and even producing webinars and videos together to share our knowledge with the industry. When you look at marketing holistically – how the creative and social and media and the event itself all work together – great results can be accomplished!

We create awesome work!

Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.

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