OUR STORY
The origins of our FearWorm story date back over 3 decades. Ernest Corder started his career in radio sales, working for a variety of stations in the 1990’s. Even back in his radio days, Ernest’s passion was in promoting live events - concerts, sports and attractions of all sorts. But when working with ad agencies, that were trying to rip off their clients, and the radio stations that only had their own interests in mind, he said “I can do better.” Ernest started Corder Marketing, later to become Redroc Austin, way back in 1997. His agencies have been working in promotion for the events, entertainment, amusements, restaurant, hospitality and haunted attraction industry ever since. In 2013, with the help of a partner, Ernest cooked up the idea of creating a niche advertising agency to help what was then a niche genre, the haunted attractions industry. He saw the same agency self-interest taking advantage of haunted houses and attractions and once again said, “I can do better.” Like Redroc, the agency was founded on transparency, always working to drive business to our clients, and with the goal of building long-term mutually-beneficial relationships with our clients. 27-years later with Redroc and 12-years later with FearWorm, this business philosophy is still proving true.
By building a team of in-house professionals FearWorm has grown into the largest full-service marketing agency specifically servicing the haunted attractions industry. This includes haunted houses, outdoor trails, hayrides and all forms of fall festivals. The business has also grown to handle Christmas events, family farms, family entertainment centers, amusement parks, escape rooms and so much more.
FearWorm has grown leaps and bounds over the years. The passionate, professional, and unique team behind FearWorm, paired with our exceptional clients, are our most valuable assets. Together, "FearWormers" offer creativity, experience and excellence in advertising across the board. Whether it’s a captivating digital media campaign, a killer radio ad, a traffic stopping billboard, eye-popping video creative, a website that actually converts, organic social media management plans that engage, or a ticket-selling creative promotional concept…FearWorm is leading this industry into the future with unmatched talent, Hollywood-level production, and excellent customer service.
Scare More People With FearWorm.
Meet The Team

Ernest Corder
President & Founder

Tyler Barnett
Operations Director & Partner

Laura Kilpatrick
Communications Director

Teresa Canipe
Executive Assistant

Matt Nelsen
Digital Media Buyer

Andrew Klokow
Content Creator

Tashona Smith
Project Lead

Sommer Hruska
Project & Account Lead

Zach Corder
Project & Account Lead

Maren Bennett
Social Media Manager
We create awesome work!
Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.
Have you heard of an earworm? It’s a catchy ad or jingle that gets stuck in your brain. Well, a FearWorm is a catchy ad or jingle that implants FEAR in your head.
FearWorm is the largest full-service advertising agency in the country focused solely on advertising and marketing for haunted houses and the haunt industry. We call it “Hauntvertising,” a specialization in creating effective marketing campaigns for haunted houses and attractions. We combine… (1) Over 30 years experience in the event, entertainment and haunt advertising business (2) $12,000,000 a year in media buying power and savvy (3) the expertise of a full-service ad agency (4) effective creative work (5) the love for and understanding of the haunt industry… to create the most effective marketing team in the haunt industry.
Our goal is always our clients’ success – year-over-year attendance and revenue increases. That’s how we judge success.
We also manage an online site for haunted attractions to easily purchase most forms of digital and mobile advertising, including banners, mobile ads, mobile device I.D. targeting, geo-fencing, re-targeting, Google Ads, Hulu, Pandora and Spotify.
FearWorm is an arm of Redroc Austin, a full-service marketing and advertising agency located in Austin, TX, with an 20-year track record of success in the entertainment and event marketing arena.