Frequently Asked Questions

FearWorm is the first and largest full service marketing agency dedicated to fall and Halloween events, attractions, and entertainment.

A "fear worm" is our haunted twist on an "ear worm", that catchy bit of something that gets stuck in your mind. Just like the McDonalds jingle or the music from Jaws...a "fear worm" is a unique piece of marketing creative specifically designed to get stuck in your customers head.

FearWorm is a team of passionate, expert marketers with a combined 83+ years of haunted house and live event marketing experience. You can learn more about FearWorm by visiting our about page. 

FearWorm works with many clients all of various sizes and budgets. We work with haunted houses, hayrides, trails, escape rooms, axe throwing, traveling shows, retail stores, broadway productions, concerts, stand up comedians...you name it, we've done it. 

FearWorm onboarding is the process of completing all the necessary paperwork needed to work with a client. This also means our team will gather and securely store all important information regarding your business that's needed to run effective marketing campaigns. 

TapClicks is our real-time reporting platform for all advertising campaigns. TapClicks is a third-party reporting dashboard that FearWorm utilizes for all clients that are running paid advertising. Every client receives a unique user account to their dedicated dashboard that allows them to check, in real time, their current ad metrics and spends. 

We will create a unique billing agreement that outlines the exact amounts and due dates for media payments. Once payments are due, clients receive an invoice via QuickBooks - FearWorm's accounting software. Media payments are typically due two weeks before a start/run date.

No! FearWorm will work with you on a marketing payment plan that easily accommodates most events. Most of our clients choose to pay for their marketing budget in smaller, week-to-week payments during Halloween season...typically starting first week of September and billing weekly through Halloween. 

The only payment that is due early is a 5% of media costs and the first half of any creative service we work on. This payment is due upon signing a proposal or agency agreement with FearWorm.

The quick answer is yes! FearWorm does offer market exclusive service rights to clients. However, this is a complicated and typically cost prohibitive arrangement. FearWorm does guarantee to all clients that we will never work directly with their nearest, largest competitor.