Marketing Budget Calculator

Our Marketing Budget Calculator gives you a clear, realistic recommended marketing budget based on the two numbers that actually matter: the tickets you expect to sell and the gross revenue that will generate.




It starts with a proven baseline percentage of gross ticket revenue, then intelligently adjusts for real-world factors like market size, years in operation, competitor density, and your reputation, so you’re not guessing or copying what some other haunt claims they spent on marketing.




The result is a simple, transparent recommendation for media spend, plus an added creative production budget so you can actually run campaigns that look amazing and drives results.

Input Your Numbers Below

Recommended Media Spend $0
Creative Services Add-on $0
Account Services Add-on $0
Total Recommended Budget $0
Final marketing rate applied to gross: 0%

How to use: Input your numbers below, be as accurate as you can.

Reputation score: Ranked 1-10 with 10 being the most popular, reputable events. Be frank and honest. If your event consistently gets bad reviews/low marks your reputation score will be lower.

Number of Competitors: If you're in a large market you do not need to input all 20 haunts in the market. Pick the number or "real" competitors you have in your area. Keep in mind competition is much more than just haunts and should be reflected in this number.

DEFINITIONS

Creative Services Add-On: This is defined as annual creative needs for things like: video editing, social assets, website updates, print design, etc. This would not include one-time creative expenses including: logo creation, new websites, photo/video shoots, etc. Those services should not be recurring, year-to-year expenses.  

Account Services Add-On: This is budget used for services like: email marketing, SMS marketing, social media management services, platform fees, software fees, etc. 

 

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