7 Floors of Success

Resurrecting Cleveland's Legendary Haunted Event

Bringing Back
7 Floors of Hell

In the summer of 2025, FearWorm was contracted to bring back and re-brand a legendary haunted event in Cleveland, Ohio - 7 Floors of Hell. Our task was to create brand new logos, website, photos, videos, and conduct a social media overhaul as well as managing their complete media buy. 

OUR CHALLENGE:

To re-introduce 7 Floors of Hell to the market with a brand new look that reflects the vision of it's new ownership.

New Brand & Logo
Full Color Logo
Vector Emblem / Iconography
Photography from Hell:

Results To Die For:

By the end of the Halloween season we had managed to double the 7 Floors of Hell attendance numbers and more than double revenue. This was achieved by:

• Producing higher quality brand assets such as: logos, videos, and graphics
• Re-hauling the clients website to be more user friendly
• Increasing the websites SEO value and prepping it for AI search
• Better targeted advertising and content
• Grow a highly segmented email and SMS list

Advertising Stats:

• 68,832 clicks
• 9,266,356 total impressions
• 1,379,216 100% completed ad views
• High Frequency Across All Platforms
• 800% R.O.A.S.

Post Mortem

Our takeaway here is simple: when your full marketing funnel is executed correctly, and the stars fully align, success will follow. FearWorm has a near perfect track record of success when we are able to manage and produce every part of your marketing. From creative assets to media buying - don't leave the success of your event to chance. 

But don't take it from us:

"The FearWorm team are friendly, they are professional, they are timely, they are hard workers, and most importantly, they are the REAL DEAL. All of us at 7 Floors of Hell couldn't have been more excited with the work that Fearworm did for us this year, I cannot recommend them enough. Thanks to them, we are trending in the right direction and I cannot wait to add on to this success next haunt season!"

- Joe Borkey, owner of 7 Floors of Hell

We create awesome work!

Over 30 years of advertising experience and nearly two
decades of working with haunts gives us the ability to
produce real results for our clients.

GET STARTED NOW
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