Bringing Back 7 Floors of Hell to Cleveland, OH

In the summer of 2025, FearWorm was contracted to bring back and re-brand a legendary haunted event in Cleveland, Ohio - 7 Floors of Hell. Our task was to create brand new logos, website, photos, videos, and conduct a social media overhaul as well as managing their complete media buy. 

Our Charge: To re-introduce 7 Floors of Hell to the market with a brand new look that reflects the vision of it's new ownership.

New Brand & Logo

Photography from Hell:

Video from Hell:

Results To Die For

By the end of the Halloween season we had managed to double the 7 Floors of Hell attendance numbers and more than double revenue. This was achieved by:

• Producing higher quality brand assets such as: logos, videos, and graphics

• Rehauling the clients website to be more user friendly

• Increasing the websites SEO value and prepping it for AI search

• Better targeted advertising and content

• Grow a highly segmented email and SMS list

Advertising Quick Hits: 

68,832 clicks
9,266,356 total impressions
1,379,216 100% completed ad views
High Frequency Across All Platforms
800% R.O.A.S.

Post Mortem

Our takeaway here is simple: when your full marketing funnel is executed correctly, and the stars fully align, success will follow. FearWorm has a near perfect track record of success when we are able to manage and produce every part of your marketing. From creative assets to media buying - don't leave the success of your event to chance. 

But don't take it from us: 

"The FearWorm team are friendly, they are professional, they are timely, they are hard workers, and most importantly, they are the REAL DEAL. All of us at 7 Floors of Hell couldn't have been more excited with the work that Fearworm did for us this year, I cannot recommend them enough. Thanks to them, we are trending in the right direction and I cannot wait to add on to this success next haunt season!"

- Joe Borkey, owner of 7 Floors of Hell