Directing Nightmares

Creative Directing Brighton Asylum


Capturing New Jersey's #1 Haunted Attraction

In August of 2019 FearWorm was hired to creative direct the Halloween media shoot at Brighton Asylum in Passaic, New Jersey. 

We worked in conjunction with Rogues Hollow to capture the video and still images needed to advertise this amazing attraction!

 

Pre-Season Campaign - New Attraction Promotion

In 2019 Brighton Asylum was launching a brand new attraction called PORT9L (Portal Nine). While FearWorm was at the media shoot in August we decided to capture some fun social content that would help introduce and promote the new attraction to the market. See some examples of what we did below. 


On-site Creative Direction

If you're planning a media shoot one of the best investments you could ever have is having your marketing/media  team on-site for direction and consultation. One benefit is that your marketing team is familiar with all of the Terms of Services guidelines on social media platforms. This ensures your shoot runs smooth and the media captured fits within these rules and guidelines of your ad platforms. 

Capturing content for social media.

Brighton Asylum owner, Richard Gonci, tending to an actor before shooting.

Fearwormer Laura Kilpatrick directing some extras before going into the haunt.

The devil is in the details.

In the end we were able to capture a plethora of content for Brighton Asylum. From media needed various ads and

ad platforms, to exclusive social media content. The Fearworm team provided much needed direction and on-site

consultation that jump started the haunts 2019 marketing efforts.

Fearworm team members Tyler Barnett & Laura Kilpatrick pictured with "N9ne-9".

WE CREATE AWESOME WORK

Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.

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