Full Service Marketing In Action
Fear Factory SLC
When Full Service Brings Big Value
Fear Factory, located in Salt Lake City, UT, was already known as one of the most well-known, highest-attended and absolutely
amazing haunted attractions in the U.S., long before working with FearWorm. But once partnered with FearWorm,
even greater things started to happen.
The Goal: Make Big...Even Bigger
How do you take a high-performing top attraction and make it even stronger? You have to
look at every aspect of the business and see how you can incrementally grow.
Full-Service Help With FearWorm
That’s where FearWorm came in. We took a holistic approach to marketing with Fear Factory. First, analyzing what was working and how we can make that stronger. Second, looking for opportunities to add value to pieces that could use the help. Third, discovering new ways to grow the Fear Factory audience, attendance, and sales opportunities. All of this through strategic consulting, creative, digital and traditional media.
“Our measurable outcomes greatly increased when we first started using FearWorm. Now that we use them for nearly everything, we’re seeing increases we never thought possible, allowing us to fine tune our multifaceted marketing strategies!”
- Spencer Terry, Fear Factory SLC
How Do You Consult Experts?
The crew at FFSLC are all pros…they totally know what they are doing, from branding to social media to putting on an incredible event. So how do we consult with this group? Its all about putting great minds together. The Fear Factory team coupled with our experience allowed us to brainstorm and come up with ideas to take it to another level, and in 2020 to manage our way through a pandemic. We’d say that FFSLC really lead the industry in figuring out how to open, operate and make money in 2020. They were actually one of the first to hold a ticketed event that year and were more than happy to share their experiences with the haunt industry. From timed ticketing to managing que lines and crowd control to building a safe event, our teams together created best-in-class solutions.
Website Design and Dev
One thing Fear Factory really needed was a new web site – one that converts leads, is on-brand, has a great User Experience, and is FAST. So we built and developed a new site for Fear Factory that produces results. Check it out at www.fearfactoryslc.com. Check out them load times!
Digital and Social Media
The Fear Factory team already did a pretty good job with their digital media, and definitely a good job on social. In fact, they are likely the leading haunted attraction when it comes to TikTok. But here’s where we added value – with social media ideas, TikTok advertising in addition to their organic videos, Snapchat, a huge increase in search marketing results, and all the latest digital targeted advertising available. As an agency, we were able to avoid common fraud you find in third party digital marketing. We were also able to tap into geo-targeting and cross-platform targeting that the Fear Factory team was not using previously
to working with FearWorm.
Once again, our combined teams took their digital marketing to a new level.
Bring On The FearWorm
One of the first things we did working with Fear Factory was to introduce one of our signature "FearWorms". You know, it's like an earworm that gets stuck in your head, only it’s a FEARworm! This signature branding concept is used by Fear Factory cross-media – in radio, videos, social media – to perpetuate and grow the FFSLC brand and get stuck in the brains of people throughout Utah!
Hear The Fear - Watch This Video
Traditional Media Can Still Work
FearWorm took over placement and management of traditional media channels for FFSLC starting in 2020 – right in the middle of the pandemic. This brought a number of benefits to FFSLC:
- It took this job off their hands, allowing them to concentrate on the haunt.
2. It makes the agency the bad guy…the ones that say “No.” So Fear Factory can always be the good guy when it comes to soliciting public relations and news coverage.
3. We were able to look at the numbers, adjust the buy, add or subtract stations as we see fit, and grow the reach of the brand.
4. We also helped to create and manage radio promotions. This again took the work off the hands of the haunt and allowed the agency to push media for the most added value. We also arranged interviews, remotes and other details throughout the season.
Over the years, our media buyers have purchased over 40 million dollars in radio. We know a thing or two about radio marketing!
The Results
We helped to make a top-haunted attraction increase attendance and brand recognition (as well as market dominance) year after year. The only thing harder than growing audience is growing an audience that is already large by large percentages! The combination of Fear Factory SLC’s amazing ownership and in-house team with our digital savvy, buying power, and creative prowess led to results our entire team (FearWorm and Fear Factory) can be proud of. We are truly a team in this partnership – adding services each year, and even producing webinars and videos together to share our knowledge with the industry. When you look at marketing holistically – how the creative and social and media and the event itself all work together – great results can be accomplished!
WE CREATE AWESOME WORK
Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.
The First and Largest Marketing Agency for the Fall Events & Attractions Industry!
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