A Legend in the Making
Re-Branding Midnight Terror Haunted House
A New Legendary Haunt is Rising in Chicagoland

Midnight Terror in Oak Lawn, IL started out as a "home haunt" event and is now rising to become true Chicagoland legend in regards to full-scale haunted attractions. Justin Cernuik, the owner, had one goal: Too grow his attraction into a Chicago haunted powerhouse. 

Our Challenge: Domination

Within ten years Midnight Terror has transitioned from a humble "home haunt" to the premier haunted attraction in the great Chicago area. Attraction owner Justin Cerniuk achieved this with a few things: building an incredible staff, investing in his marketing, and reinvesting profits into the attraction itself and expanding his companies offerings.

The Ten-Year Rebrand

In 2025 FearWorm was charged with two ideas: to completely re-brand that's haunt's image while showcasing a forward thinking view of what Midnight Terror will become. This meant all new logos, new website, new photography and video, and an on-site re-design and re-build of the physical show. 

The Old Logo

The New Logo

The old Midnight Terror logo functioned as a quick first impression of the industrial, factory-like theme of the haunt while establishing the sharp-edge needed for horror loving audiences. However, it was not suitable for the future plans of the event. FearWorm made a modern logo pulling inspiration from the previous version with it's sharp edges and bold fonts but gave it the more "Halloween" inspired look that the event was turning into.

With this change of style the individual attraction logos also needed an update:

"My goal is to quickly grow my attraction into one of the best haunts in the country and working with Fearworm is helping us achieve that."
-Justin Cerniuk,

Owner of Midnight Terror

Building an Incredible Brand

Time. It just takes time when working on a strong brand. We instantly recognized the quality and dedication the Midnight Terror team brought to their show, so, we wanted to bring the same level of attention to building the brand. Fearworm created many new things for Midnight Terror that reinforced a strong brand image, including: an updated website, a new "fearworm" jingle, creative direction on images and video, consultation on ticket prices and sale structures, and overall marketing direction.

All of this was in conjunction with our standard digital media placements and strategy. We utilize platforms such as Facebook, Instagram, Snapchat, YouTube, and Google to further push our brand messaging.  

"In the years we've worked with the Fearworm team our business has grown exponentially year-over-year."

The Results

To date, Midnight Terror has experienced unprecedented growth (when compared to the rest of the haunted attraction industry) with no signs of slowing down. In our first year of working with Justin and his team we doubled their website traffic and sales increased by 33%. Even in industry-wide "down" years, Midnight Terror continues to grow.

Let's Scare More 
People Together

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