Teamwork Makes the
Scream Work
Screamworld
How does a heritage attraction compete against new blood in the market?
In 2019, Screamworld Haunted Houses of Houston, TX contracted FearWorm to help them with their marketing efforts in an effort to compete with new attractions opening up in the market. So, the challenge: How do we take one of the top, if not the top, rated haunted events in all of Texas (and in some cases the United States) and give them a competitive advantage over other events in the area? The answer: An excellent dose of strong branding and content.
Our scream team checking equipment before moving into the haunted house...in Texas...in June. It was hot, but the footage they captured was even hotter!
Behind The Screams
Screamworld hired FearWorm to creatively direct and capture content that would be used to entertain and captivate! Here you can review some of that footage used. We posted videos like this on a few of their social channels. Most were boosted, and then community managed. While we were on-site, we recognized the actor in this video as a 'standout' performer. His name is Ty, and he is a contortionist for Screamworld. It was very clear that he was going to be featured in the commercial for the haunt, so we took some time and interviewed him for this 'Behind the Screams' video!
Content Is King & Video Rules
Excellent content is what it takes to cut through the noise of our very digital world. Below is a selection of videos directed, shot, edited, and produced by the FearWorm team for Screamworld Haunted Houses of Houston, Texas!
Pre-Season Teaser Video
Vertical Story Video
"Now Hiring" Campaign Video
WE CREATE AWESOME WORK
Over 20 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.
The First and Largest Marketing Agency for the Fall Events & Attractions Industry!
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