Premium Stock Creative
Crafted by FearWorm
Heart-Stopping Creative Assets
Over the years, we have seen one thing occur over and over...some haunts we work with simply do not have the assets required to run effective marketing campaigns. Remember, marketing is 50% placement/strategy and 50% creative. Not pulling off either can be hugely damaging to the success of your event. Each year, FearWorm professionally produces hard-hitting, scroll-stopping stock assets in both photo and video format to license to clients who may need them!
Flexible Characters
One goal we have when directing our stock shoot is that our characters must be flexible enough to work for nearly any client. The costumes and makeup must be easy enough to reproduce or similar to themes within the haunted attractions that we represent. Finally, the imagery is striking enough to get people's attention. Our stock library contains a wide assortment of characters, including:
• Clowns
• Bellhop
• Bride
• Scary Twins
• Nurses
• Doctors
• Voodoo
• Patients
• Werewolf
• Zombies
• Janitorial
• Pirates
• Ghosts/Spirits
• Witches
• Political
• Horror "icons"
• Priest & Nun
• School
• Dolls
• Scarecrow
• Demons
• ScareCams
...and many more. We're growing our library each year and we're proud to be the home of the industry's largest collection of haunt-specific stock artwork.
"The custom stock video produced by FearWorm was not only affordable, but took our marketing to the next level. It would have cost us 2 to 3 times as much to produce this type of video on our own. Plus, we got to pick our stock characters that best matched our haunt."
Eric Metts - Haunted Hotel, Texas
Scroll-Stopping Production
We ask ourselves several questions when planning for the stock creative shoot: What is going to look striking enough to grab attention and stop the "news feed scroll" for a user? How can we light this to color contrast the typical social feed? Does the character itself do anything to benefit the brand messaging? What unique things can we do with the image/video sizes to capture more screen real estate? These are all questions we try to answer when producing our stock each year. Having a marketing team behind the planning, direction, and production of your creative materials is invaluable.
Affordibility
Another major pain-point for attraction owners each year is that they simply cannot afford the expense of a custom shoot for their attraction. We heard this time and time again, and we have found a way to provide a solution with our stock artwork! FearWorm is uniquely positioned to spread the cost of the shoot out over multiple licenses and uses. Therefore making our creative assets cheaper to use than producing your own media shoots!
Creative makes up 50% of your marketing equation. No business can afford to get this wrong.
Post-Mortem
Find some examples below of how our premium stock creative is used for various clients.
WE CREATE AWESOME WORK
Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.
The First and Largest Marketing Agency for the Fall Events & Attractions Industry!
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