Directing Nightmares
Creative Directing Brighton Asylum
Capturing New Jersey's #1 Haunted Attraction
FearWorm is consistently hired by Brighton Asylum in Passaic, New Jersey to capture media assets for their marketing and website. We work closely with the Brighton Asylum's staff and actors to capture that raw, epic nature of this incredible haunted house.
OUR CHALLENGE:
Create hard-hitting, high impact media assets to be used in the marketing of Brighton Asylum in the greater NYC market. Because the overly saturated market, all visuals must be "scroll stopping" and "memorable".



On-site Creative Direction
If you're planning a media shoot one of the best investments you could ever have is having your marketing/media team on-site for direction and consultation. One benefit is that your marketing team is familiar with all of the Terms of Services guidelines on social media platforms. This ensures your shoot runs smooth and the media captured fits within these rules and guidelines of your ad platforms.

Capturing content for social media.

Brighton Asylum owner, Richard Gonci, tending to an actor before shooting.

FearWormer Laura directing some extras before going into the haunt.
The devil is in the details.
In the end we were able to capture a plethora of content for Brighton Asylum. From media needed various ads and ad platforms, to exclusive social media content. The Fearworm team provided much needed direction and on-site consultation that jump started the haunts marketing efforts.

FearWorm co-owners Tyler Barnett & Laura Kilpatrick pictured with "N9ne-9".

