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Full-Service Marketing & Advertising
From large scale haunted attractions to family farms, FearWorm provides full-spectrum marketing and creative services to any segment of entertainment.
Strategy & Analysis
Every Great Campaign Begins With A Killer Idea!
All FearWorm clients begin their journey with a thorough brand strategy discovery. Our team will consult with you directly to dive deep into the inner workings of your event so that we can form a strong understanding of your brand. From there, we’ll work to develop key insights that we’ll use to craft a
highly-targeted, uniquely designed campaign based on your goals — ultimately helping your attraction to reach new heights within your market.
Creative Production
Creative Is 50% Of The Success Of Any Campaign
At FearWorm, we are industry leaders in producing high-impact, engaging creative content. We consistently deliver highly successful media campaigns consisting of compelling graphics, top-notch video, and professional audio production for all of our clients, for use in social media, web sites, advertising and beyond.
Web & Mobile Experiences
Your Event Truly Starts At Your Website – Your Keystone To Success!
Having a professional, user-friendly website is truly essential for any haunted attraction or Halloween event. FearWorm specializes in creating websites that are not only visually appealing and easy to navigate, but that also effectively communicate your brand message, engage your visitors, and drive conversions. The user experience turns that user into a customer.
Digital Media Advertising
Haunted Event Consumers Now Spend Most Of Their Time On A Device
Digital media advertising is the most powerful tool available for reaching and engaging with a targeted audiences across social and digital media platforms. FearWorm’s digital media advertising service can create and manage effective ad campaigns on platforms such as Facebook, Instagram, TikTok, Snapchat, Twitter, YouTube, Spotify, and many more, using advanced targeting and measurement tools to ensure that your ads are seen by the right people and drive quantifiable results for your event or attraction.
At Fearworm, our ownership group owns its on DigitalServices Provider (DSP), Digital Record. This means we can find the most targeted digital media available.
PPC Search Marketing
Dominate Your Market With Search Advertising On Major Search Platforms
FearWorm’s PPC (pay per click) Search Engine Marketing (SEM) service helps to develop and implement highly effective and targeted PPC campaigns. We conduct deep keyword and market research to build you the most effective search marketing campaign possible, resulting in an increase of qualified traffic to your website, higher overall conversions, and greater brand dominance within your market.
Organic Social Media Management
Connect With Your Audience, Build Brand Awareness, and Drive Traffic and Sales.
Social media management is an essential part of any modern marketing strategy. FearWorm’s organic social media management service can help to develop and maintain a strong presence on social media platforms, engage with your audience, and drive traffic to your website or other accounts. We create super fans!
Email Marketing & Management
Promote Your Event To The Most Engaged Audience
Email marketing is a highly effective and cost-efficient way to reach and engage directly with your audience. FearWorm’s email marketing service combines engaging, visually compelling marketing emails with purposeful list management and segmentation to create targeted campaigns that will drive traffic to your website and convert customers into loyal super fans. ROI from email marketing is often off the charts!
Reputation Management
Generate More Positive Reviews and Effectively Manage Customer Feedback
Even in today’s digitally-focused advertising landscape, word of mouth is still incredibly important. FearWorm’s reputation management service helps to increase the number of positive reviews left on your social media pages and other review platforms, while simultaneously helping to mitigate negative reviews.
Traditional Media
In some cases the oldies are still the goodies!
Radio, billboards – they are all still important for some attractions based on the size of the event, goals, competition, and your market and placement in the market. We know traditional media better than anyone. How do we know who actually is #1? We are a Nielsen subscriber so we know how to buy media and really know who #1 is. Plus we’re pros at increasing promotional bang for the buck.
Operate An Agritourism Event?
FearWorm is the leader in helping agritourism events grow their brand and create new, life-long customers.
"We use Fearworm to take the guesswork out of our marketing".
-Allen Hopps, Dark Hour Haunted House
"The only problem we had with FearWorm is we had to make our queue line bigger!"
-Justin Cerniuk, Midnight Terror Haunted House
What is "Digital Media"?
"Digital media" is a broad term that can be used to identify marketing inventory bought, and placed, in a digital environment. FearWorm continually adopts and innovates new digital advertising platforms, devices, and publishers into our media mix so that your brand’s message is direct, concise, targeted and effective. Our multi-million dollar annual ad budget gets you the lowest rates possible, gaining the discounts we receive based on our purchasing power.
Social Media
Reach your audience when and where they are most engaged, and amplify your message to reach even more customers. FearWorm can help strengthen your brand’s sales funnel via a deep understanding of your customers’ social behaviors, interests, and relevance. We can work with you to create amazing content and assist in keeping your social community engaged.
Creative Services
Harness the power of proven creative with your next event! FearWorm can be hired to conceptualize, develop, and produce your marketing materials for any type of campaign. Our team has over 30 years of experience creating engaging content and ad creative. Remember, creative is 50% of the marketing equation and should not be overlooked!
Why should you choose FearWorm as your marketing and advertising agency for your haunted attraction?
FearWorm is the largest full-service advertising agency in the country focused solely on the haunted house, farms/agritourism, theme parks and attractions industry. We know digital advertising better than anyone in the haunt industry. Our buying power gets you the latest digital advertising opportunities at one-half to one-third the cost you’ll find anywhere else. We are event and entertainment industry experts. Experienced in driving consumers to make entertainment purchases, selling tickets, putting butts in seats. We drive excitement and attendance.
Our goal is your success and growth.
We deliver more media exposure for your budget, turning exponentials on your dollars spent. We know how to buy. We’ve invested in the tools to do it right. Our buying power as an agency is strong, with over $12,000,000 in annual media expenditures in traditional as well as online advertising. We buy the right media, keeping you from wasting money.
FearWorm is a marketing staff for your company you didn’t have to hire. We save you time. We are the protectors of your brand. Consolidate all your marketing activity and accounting. Our creative is scary good. Our services can cost you as little as nothing!
Contact us today to find out how FearWorm can bring your haunted attraction to the next level!
The First and Largest Marketing Agency for the Fall Events & Attractions Industry!
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