SMS Marketing is one of the most powerful tools haunted attractions can use, but only when it’s done with intention, strategy, and respect for the audience.

This seminar, presented by FearWorm at TransWorld 2026, breaks down how to build an SMS program that goes beyond collecting phone numbers and actually drives engagement, ticket sales, and long-term loyalty.

Using real-world examples from The Dent Schoolhouse and 13th World, Team FearWorm unpacks how successful, top-tier haunted attractions are growing highly targeted SMS lists and turning subscribers into repeat customers, year over year.