Introducing – TikTok Ads
TikTok is the fastest growing social media platform in the entire world for teens and young adults, and we’re excited to announce that Fearworm has accepted an agency invitation to buy advertising for our clients on TikTok.
We’re excited to be the first attractions and events marketing agency to bring TikTok ads to market. With over 800 million active monthly users, TikTok is quickly becoming the premier video platform brands can utilize to reach a prime “event-going” demographics. Let’s look at a few key takeaways:
• U.S. Audience – TikTok has about 80+ million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.
• Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.
• According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November (2019) with 4 million downloads (trailing only Disney+).
• Engagement is hard to quantify, but it is definitely incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (from 45 million followers). The video on TikTok got 71 million views (from 5 million followers). So, start using TikTok now!
Keep reading to learn more about our exclusive TikTok advertising package…
Trending Towards Success!
As TikTok grows we expect the ad platform to grow as well. Right now, there’s an opportunity to get onto the platform with paid advertising before any of your competition, like other attractions/concerts/movie theaters/theme parks/etc., and we should expect aggressive expansion. So, what’s available to you right now?
We are currently opening up TikTok Advertising packages available for all events. Here’s the details:
Platform: TikTok
Minimum Spend: $5,000
Estimated Impressions: 375,000
Ad Schedule: Minimum 4-5 weeks
Creative: Ad specs will be provided to clients who purchase our TikTok Ads package. FearWorm is also available to provide creative content for you if needed for an additional fee.
Wanna get your event in front of the “prime attractions demographic“? Fill out this form and we’ll be in touch with you soon.
LIMITED TIME OFFER: Signup with our TikTok Ads package before 7/24/2020 (Friday, July 24th) and save $1,500 with a reduced minimum buy ($3,500 minimum)!
Fill out this form and we'll be in touch with you soon.
TikTok – Organic vs. Ads
With any social media platform you can breakdown TikTok into two main marketing keystones: Organic and Paid. Organic TikTok involves your specific account, your specific content, your daily/weekly postings, and your engagement within the TikTok community. Ads are the paid placements of assets within the app targeted to your audience. With your organic usage of TikTok your account and content can be consumed by users all over the world. For example, your account may grow to 50,000 followers and you’ll get thousands of daily/weekly video views…but how many of those are real, ticket buying customers in your market?
Whereas the paid ad placements are targeted specifically to TikTok users in your market, free from the organic “noise” on your specific account.
Wanna get your event in front of the “prime attractions demographic“? Fill out this form and we’ll be in touch with you soon.
** In any event where TikTok ads become unavailable in the future, campaign budgets can be moved to other platforms for use.**