The FearWorm Blog

When AI Changes How People Find Haunted Houses, Will Your Attraction Still Be Chosen?

Imagine this: An AI-powered browser, something as common as Google Chrome, becomes the go-to way people search, plan, and buy tickets for haunted houses. A potential guest asks, “What’s the scariest haunted house near me tonight?” and instantly gets three options with prices, reviews, and ticket links without ever visiting your website. If your haunted house isn’t one of those three, you’re invisible.

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AI in Haunted House Marketing: The Shift is Happening (And FearWorm is Leading It)

Remember when all you had to do was throw some ad dollars at Google and social media in September and watch the ticket sales roll in? Yeah…welcome to 2025. That haunted ship has sailed, and if your attraction isn’t adapting to AI-driven marketing, it’s not just falling behind, it may be turning invisible.Haunted House Marketing

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Off-Season Strategies: How to Set Your Haunt Up for Success Next Season

Way too many haunts hit pause after Halloween, only to scramble like maniacs when September rolls around. Don’t be that haunt. The ones who dominate are the ones who treat this like a year-round business.

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TransWorld’s Halloween & Attractions Show 2025 – See You There

The Biggest Haunted House & Attractions Show in the World…It’s hard to believe that TransWorld’s Halloween & Attractions Show is only a couple of short weeks away!  The HAA Show is the only show in the world of its kind for all things haunted and spooky.  Team FearWorm is thrilled to once again be a

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From Messy to Mighty: How to Clean Your Email List Like a Pro

Hygiene: it’s not just for your body. Hygiene is also important for the health of your email marketing contact list.If you’re a FearWorm email client, then you’ve no doubt heard me yammering on about “clean” email lists. But you may have some questions… like, what qualifies as a “clean” email list? How exactly does one

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Are you flipping out about this haunt season?

Maybe you should be. 2024 has been a rough ride for most entertainment-oriented businesses, including haunted attractions. Concert tours have been canceled. Nationwide, restaurants are reporting business being down anywhere from 15-20%. Off-season event ticket sales aren’t charting as well as they have in the past. This brings us to a very important question: Why?For

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FearWorm Wins The Telly Awards

FOR IMMEDIATE RELEASE FearWorm Wins Silver Telly Award for their Intensely Impactful Video Commercial for ScareHouse in Pittsburgh, PA Austin, Texas, May 21st, 2024 – FearWorm, a leading advertising agency specializing in themed events and attractions, is proud to announce that it has won the prestigious Silver Telly Award for its video commercial created for

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TransWorld’s Halloween & Attractions Show 2024 – See You There

The Biggest Haunted House & Attractions Show in the World… It’s hard to believe that TransWorld’s Halloween & Attractions Show is only a couple of short weeks away!  The HAA Show is the only show in the world of its kind for all things haunted and spooky.  Team FearWorm is thrilled to once again be

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Enhancing Your Haunted House with ChatGPT

In a world where AI is opening even the creakiest of doors, your haunted house is about to get an AI upgrade. As the proprietor of a spooktacular establishment, you may find yourself toiling over the perfect blend of fright and fun. Enter ChatGPT, OpenAI’s language model, your new supernatural sidekick.   Armed with a

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Spring Planning: What You Should Be Doing Right Now for 2023 Haunted Attraction Marketing

Hopefully you have started your 2023 haunted attraction marketing plans. If not, then you are sadly behind. While in the midst of our spring planning, Team FearWorm has compiled a list of what you need to be considering or doing now – in the month of May – to be planning for your haunted house

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FearWorm Wormhole – S4:E4

In this episode of the FearWorm Wormhole, Laura and Tyler discuss all things haunted creative marketing – videos, photos, website…everything! We’re joined by special guest: Chris from Rogues Hollow, Chad from Sinister Visions, and Abe from Blind7 Photography.

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TransWorld’s Halloween & Attractions Show 2023 – See You There

The Biggest Haunted House & Attractions Show in the World… 2023 is here and its hard to believe that TransWorld’s Halloween & Attractions Show is only a couple of short weeks away!  The HAA Show is the only show in the world of its kind for all things haunted and spooky.  Team FearWorm is thrilled

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Over 20 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.

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