Learn Haunted House Marketing
Let's face it…marketing your haunted house is not as easy as buying radio and billboards like it once was. When the core demographic that attends a haunted house spends the majority of their time looking at their mobile device, you need to have a big picture view that breaks down how to reach your best customer, what kind of creative they respond to, and how to maximize your advertising spend to get the best results.
Welcome to the Haunted House Marketing Masterclass presented by FearWorm. We have put together a collection of our top marketing educational content to keep you in the know.
You're going to learn about general marketing concepts that are crucial to the success of your brand, the ins-and-outs of social media, producing quality creative assets like images, videos, audio and in-depth digital tactics that can help take your marketing to the next level.
Meet The FearWorm Team
Before you get started, watch the video below to meet the team and learn more about
what we do.
Let's get started:
Select a lesson below to jump to that section
Lesson 1:
Marketing & Branding
Who is the haunted house demographic?
Is this blog post we discuss exactly WHO is the haunted house demographic and we bet it's not who you think it is. Read more here.
When you want to sell something, make an offer!
FearWormer Patrick hosts this discussion about sales and offers. Put simply, product offers and coupons drive sales, period. Learn more here.
Branding in times of uncertainty
Watch this webinar from last year where team FearWorm discusses all things branding and your overall brand image and how critical that is to your event. Although some of the info is dated because this was recorded last May, the overall message about branding is timeless. Watch the webinar here.
Making A FearWorm - Part One: "Fright Trail"
Join FearWormer Patrick in this vlog about creating a custom "fearworm" for Fright Trail. Watch the vlog here.
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Lesson 2:
Creative Production
How To Create Incredible Images & Video
Learn everything you need to create killer images and videos for your haunted attraction. Read more here.
Websites: Design vs Functionality
The age old debate...should you design for style or function? Websites are no different and in this blog piece we discuss creating website with both aspects in mind. Learn more here.
Five Video Marketing Tips You Need To Know
This vlog from FearWormer Tyler was created in 2019, but many of the tips in this video still hold true. Learn more here.
The Power Of Advertising Creative
Lesson 3:
Social Media
Organic vs. Paid Social
Learn the important difference and distinction between organic and paid social media. Read more here.
Live Social Media Audits
Join FearWormers Laura and Tyler as they audit and review various haunted attraction social media accounts. Learn more here.
The Social Butterfly Effect
Are you a social butterfly? Learn all about the the social butterfly effect and how it can positively impact your events social media pages. Learn more here.
13 Killer Social Media Tips & Tricks
Join FearWormer Laura in this vlog highlighting thirteen killer social media tips and tricks you can implement today! Learn more here.
Lesson 4:
Digital Marketing
13 Digital Marketing Tips to Conquer Your Competition
Join FearWormers Ernest and Tyler as they discuss various digital marketing tips you'll need to conquer your competition. Read more here.
Haunting Your Marketing Funnel
Learn exactly what a marketing funnel is, why it's important to your business, and how you can "haunt it" for ultimate success. Learn more here.
Digital Replacement: OTT - The New Television
TV isn't dead, it's just changed. Learn exactly what OTT means why it's the digital replacement for traditional television. Learn more here.
Email Marketing & List Building
Do you own your audience? Like, really own them? Learn the importance of list building and why it's more important than ever. Learn more here.
Lesson 5:
General Marketing
2021 Marketing - The Latest and Greatest
In this blog we're looking ahead to marketing in 2021 and the things you'll want to be aware of when planning your marketing. Read more here.
2020 Marketing Post-Mortem
In this blog the FearWorm team recaps the ups and downs of 2020 and previews things you need to be aware of moving forward. Learn more here.
Why You Should Never Let Ad Platforms Place Ads For You
In this 2018 blog post we discuss why you should never allow ad platforms, or their sales teams, to place ads for you. Read more here.
Did Digital Kill The Radio Star?
In this article from 2018 we look at traditional radio and how digital has forever changed listening habits and radio waves. Read more here.
We create AWESOME work!
Over 30 years of advertising experience and nearly two decades of working with haunts gives us the ability to produce real results for our clients.